Sunday, July 26, 2015

Day 2118 - How to create an Aussie bush themed party

My book release party was all about the Australian bush.


Yesterday I officially released "Above and Beyond" book number 7 of the Cheer Chick Charlie series.

The release of this book took a little longer than normal.  A combination of personal challenges and a change in business direction had me fall behind.

So as we neared release day, I decided it needed to be celebrated.




When I launched the series back in 2012 the official launch party included the people who had been involved in getting my business off the ground.  It was a way to thank them for supporting my vision.

The party for book seven was different.  This party was a way to thank the fans for embracing my vision.

It was impossible to create a party for all the Charlie fans in the world because there are many and they live a long way away.

But I could invite local kids.


So this party became about those children within a 5km radius of "Cheerville".  The kids who consistently send in fan photos, who are always requesting "the next book", who have modelled my bows for me, who have participated in my focus group activities, whose fan photos have appeared in my marketing material and who have generally inspired me to keep going.

So that's a long way of saying the release party for book number seven was a kids party.

When I decided on the theme I wanted to make it different to what I'd done before.  I wanted to make it less about Cheer Chick Charlie and more about the spirit of the story.

Cheer Chick Charlie: Above and Beyond is set on a camping trip in the Aussie bush.  What a great party theme!

As luck would have it the book just happens to be an Aussie bush green. I actually didn't plan that when the colour charts were agreed on all those years ago.  Complete fluke.  So the colour scheme and theme were a perfect match.

The first thing I did was organise the cake.  Cheer Coach Belinda is a cake maker extraordinaire so I enlisted her help in creating the centre piece.  She modelled the cake on the cover of the book and the artwork on the motivational postcard.  Perfect.


She was also kind enough to make the cupcake toppers for my little "White Wings" creations.  Gum leaves and gum nuts.

Given she lives on the land she was able to bring me a bunch of wattle and gum leaves to help decorate the tables.  You can't get more "Aussie bush" than that.

Some Aboriginal pieces, a bushman's hat, stock-whip and even a billy completed the decor.

The indigenous pieces are from the personal collection of a close friend and her husband who have travelled extensively through Australia visiting and supporting Indigenous communities. These are authentic pieces with their roots from all over this big brown land.  A great way to acknowledge the history of the Australian people and the Aussie bush.



I had hubby light the fire to give us the smell of a campsite and the ambiance that only an open fire can have.

The colour scheme was all about the green so I organised balloons from The Party Hive in Canberra to closely match that specific pantone colour.



The cups and napkins were a different tone of green to bring in the blue-ish tones of gum trees.  The straws and table top gave the wood vibe.



With every book you can buy the matching bow so lovely Rowena from Row's Bows was quick to purchase the ribbon she needed to complete the package.



The event was a morning tea so we had kids food that would work well at a campsite such as sandwiches, cake, cookies and flavoured milk.  For the adults there was tea and coffee with damper style "pull-aparts" to snack on.



Games were all based on "inclusion" and team work.  The big game of the day was the treasure hunt that had the kids working in groups to find the Aussie themed treasure.  Caramello Koalas! Plus of course Cheer Chick Charlie wouldn't be complete without some dancing.





The kids went home with a balloon tied to a brown paper bag which housed a piece of cake.  They were also able to purchase their copy of the book signed by the author on release day.

It was a great party theme and worked in so well with the very woody design of our home.

It was a fantastic book launch! 

Any excuse for a party ....








21 comments :

  1. Leanne it looks like it was a fabulous launch, the kids look over the moon. And that cake and all the themed decorations are such a fun idea. x

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  2. Congratulations on your launch, the party and theme looks fantastic, Aussie Aussie Aussie Oi Oi Oi!!!

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  3. Woohoo! Wow what an achievement Leanne! Congratulations on the launch of your 7th book in the series! That looks like a fabulous launch party! Love the colours and I bet those kids had an absolute ball! :-) x

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    1. Thanks Min. The colours really did work well together. Given I didn't actually plan the theme of the book when I agreed on the colour of the cover all those years ago ...

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  4. Extraordinary , such attention to details . Congratulations on the book launch too.

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    1. Thanks Trish! You know what .... that's what I love about Disney ... it's all in the detail.

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  5. Aw that is awesome, Leanne. I think it's great to involve your little fans. They would have loved it and imagine the word of mouth. They'll sell your books for you, for sure! (Although, I know the party wasn't about that). Congrats on book number 7. What an achievement!

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    1. Thanks Renee. They're good little sales reps for sure :)

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  6. Congrats on the launch and what a great party theme to do it with, I bet the kids loved it!

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    1. Thanks Malinda.
      Super cool theme. It would be a great birthday party theme too. Imagine having a little campfire and camp out in the backyard to go with it! So cool.

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  7. Congrats (and I love the photo of you book signing. You should make that your profile)

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  8. Congratulations on the book launch and what a gorgeously styled party- you're very clever!

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    1. Thanks Amy. I had some help from a very dear friend who is super clever at decorating things ...

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  9. Congrats on the book launch! What an exciting time!

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  10. Congratulations on your book launch, it looks like you had a wonderful time.

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  11. Thanks Melissa. I enjoyed involving the fans. We had a blast!

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  12. Congratulations hunny this all looks so amazing and you have done amazing 7th book. WOW! Glad it went so well. Lovely decor and set up too! Thank you ever so much for linking up to Share With Me #sharewithme

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