One of the first things I do when I'm coaching my clients is help them with perception and perspective.
I challenge them to view their situation from a different angle and help them shift mindset to take on board new information.
I encourage them to see the world from a different lens.
It's a shame I haven't applied that to my business.
I've been bumbling along on this Cheer Chick Charlie venture trying to market my books. It's worked to a point, but then I hit brick walls.
I am trying desperately to get people to understand what Cheer Chick Charlie is, why I'm doing it, what she's about, where she's headed, why kids need her.
Kids get Charlie. Charlie's a kid, so they're like-minded.
But to go bigger, adults are the ones I need to sign on.
For almost four years I've been looking at this whole author thing from the BOOK point of view. When in fact I should probably have swapped my glasses for a different set.
Maybe it's not the books I should be selling. Perhaps it's me!
Maybe this whole author thing is actually about the AUTHOR.
(Insert a dropping penny sound or flashing light bulb here.)
Huh. Who would have thunk it.
So yeah, that is a very long way of saying that sometimes we need to look at the world from a different lens. Not just when it comes to self awareness and mindset, but also when it comes to business strategies.
So this year I have put on a new set of glasses.
Instead of marketing Charlie, I'm shifting my focus to market myself instead.
|A snippet of my new promotional flyer - with focus on the author.|
From which lens are you viewing the world?
Could you do with a new set of glasses?
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