Are you a people pleaser?
I don't like conflict.
I like people to be happy.
The reality is that not everybody is happy and no matter what you do you can't change that.
Today I was chatting to a client who is a self confessed people pleaser.
I agreed that I was also a people pleaser.
However I've learned along the way that you can't please all the people all the time. The aim is to please most of the people most of the time.
It's the same in business.
I remember reading somewhere once that the global average of customer satisfaction is around 85% That if 85% of your customers happy then you're doing OK.
This was backed up by an article in Forbes Magazine that discusses customer satisfaction by industry and by country in numerical form.
It's interesting to note that Australia was listed as having the highest rate of customer satisfaction in the world (out of countries with high GDP) at 93% with France the lowest at 52%. One might argue that Aussies are either just more easy going, or perhaps we don't mind letting companies know when we've got a problem so they can fix it at which point that makes us happy.
I ran a sporting club that had around 100 families in it each year. We had a very strong people focus, a good coaching ethic and a value system threaded through the club. Every child was as important as the next. But every year there would be one parent that wasn't happy. One parent that complained over and over. One parent we were never going to please. This parent would invariably move on and another parent would take their place and no matter what we did, they would find fault in something.
I saw this as a huge win. Only 1 parent out of 100? That's 99% customer satisfaction rate! We were nailing it.
The reality is people aren't always going to be happy. No matter what you do you're not going to get 100% approval. The bigger you get or the more known you are, the more people are going to be involved and the more chance there is that not everyone is going to be satisfied.
So whether you look at the global average of 85% or whether you look at the Aussie average of around 93% we can apply those figures to our personal life.
As long as we are being the best that we can be we can't get too upset if not everyone is happy. 93% is still a bloody good satisfaction rating.
So if you're a people pleaser who gets easily upset if someone isn't happy, get over it!
The aim is not to please all of the people all of the time.
The aim is to please most of the people most of the time.
Now doesn't that take some of the pressure off?