There are going to be a tonne of bloggers posting about their Pro Blogger experience in the coming weeks.
I'm not going to bore you with a recap on every session I attended nor will I bombard you with a bunch of selfies. Well not today at least. I'll do that tomorrow.
What I do want to share with you are a few little facts, figures and snippets that I found interesting and helpful.
Think like a fan, create content for them and establish a community.
- When you're building a brand you've got to think like a fan.
- Perfection is a fairy tale. Don't wait for perfect to press the button.
- Community is the future of business. "We" is greater than "Me".
- Great content is determined by the audience not the author.
You Tube is essential to business.
- 81% of all internet traffic in 2020 will be video.
- You tube has 1 billion users per month.
- 9 billion hours of You Tube videos are watched each month
- 50% of that traffic comes from handheld devices
- There are 400 hours of video uploaded every minute which equates to 50 years of watching time per day.
- Google is the highest rank search engine in the world. You Tube is second.
Get your SEO sorted
- Social media does not replace "search" so it's essential to get SEO sorted.
- If your page takes 3 seconds or longer to load you will lose 60% of traffic.
- I am a complete gumby at SEO and am still none-the-wiser on any of this.
- Talking about SEO makes me dream of cake.
Sponsorship opportunities exist if you understand your value proposition.
- You are not selling advertising space, you are selling an opportunity to connect a product with an audience.
- There are many formulas to help us work out our "value" (eg Instagram posts get about $5 per 1000 followers) but value factors are far greater than formulas. Throw the formulas away.
- Work on creating a great proposal.
- It's OK to blog for free to start off with to prove your authenticity and reach.
- Even small blogs can create big sponsorship opportunities
Affiliate marketing can become a very lucrative passive income stream
- The first $100 a month will be the hardest you'll make. It gets easier from there.
- Google your favourite brands and the word "affiliate" to see where your fave brands are sold and what opportunities exist
- Look at articles already written and go back and attach affiliate links.
- Test links regularly
As bloggers we should think more like entrepreneurs
- Don't follow - LEAD.
- Form a weird and varied network, Leaders get a broad perspective by creating networks made up of people outside their comfort zone.
- Build a content machine that grabs attention, elicits trust and provides ongoing value.
- Your job is to inspire people to share your "product".
- Forget followers, forget numbers and instead work on the things that are core to your beliefs.
- Starve the hate side of your brain and harness positivity to feed creativity.
- Tell your story and tell it as often as you can
- No excuses: "You've got as much time in your day as Beyonce".
Get engagement through visual storytelling
- Post what you're passionate about and that will shine through and connect with people
- Streamline your blog by turning off the "noise"
- Mix your writing style and tone
- Use punchy headlines and intros to lure readers in
- Write like yourself, not like somebody else
- Don't use the word "over" when it comes to numbers ... use the words "more than" (oops, OVER 8000 books sold. Think I need to make some changes to my Cheer Chick Charlie website.)
Build leverage on other social media tools like Instagram
- Choose your hashtags wisely and set them up in advance
- Video is everything
- Get a phone tripod from EBay for around $3 to take video and photos with you in it
- Value your community
- Ask questions
- Create your own "thing" via a hashtag to create your own community eg #lovinlifelinky
- Utilize your bio for where to direct your instagram followers and make sure that link is mobile friendly
- Have an epic social media content strategy
- Aesthetics are important
- Use give aways
- The more you post the faster you grow as Instagram rewards consistency
- Partner with others for shout-outs
- Remember - people want access to YOU. Your product. Your company, Your life. This access creates advocacy.
- Mobile video is generating 50% of all mobile data (Cisco)
- We are living in a mobile NOW world and no longer need perfection.
- Give people access to you and their loyalty for your brand will follow
- 64% of consumers are more likely to buy a product after watching a video about it.
- No two video apps are the same - understand your audience and what they are using.
- Snapchat stories only last for 24 hours. Discovery is hard but it's real, raw, authentic attention which allows people to get involved with you and allows them to connect back with you without the rest of the world witnessing that connection.
- Periscope is amplified allowing videos to go beyond your followers
- Twitter video is 140 seconds great for getting excitement about something with the ability to use hashtags
- Instagram Stories is pretty much the same as Snapchat and adds context to your brand allowing people into your life while then dissolving after 24 hours.
Use live videos to make a real time connection.
- Think like your fans
- Welcome people to the stream
- Introduce yourself every time
- Provide value
- Engage the community
It's OK not to have a niche
- A "multipotentialite" is a person who is destined to do and be many things.
- If you don't have a niche then create a blog that has an overarching theme and find fun ways to combine unrelated items.
- Your blog could become a medium through which to experience multiple topics from the perspective of a unique lens.
Take imperfect action
- Just get it done and press that bloody button!
- Making mistakes and showing your natural awkwardness creates momentum, builds confidence, teaches you and is totally relateable.
So there you have it!
That's what I learned at Problogger this year.
What do you think?
Have you learned something?
Click here for the Lovin' Life Linky and all my Pro Blogger selfie posts with my fabulous bloggy pals.