It used to be that the Cheer Chick Charlie Instagram account would lay a bit dormant. I'd be lucky to post a photo to that account twice a week.
The reality was I just didn't know how to sell it. I didn't know who my audience was or whether I even really had an audience. I didn't quite know how to use Instagram for engagement.
Then magic happened and the penny finally dropped.
I shifted my focus and as we all know - you usually get what you focus on.
Right now I'm focussing on the fans. I'm focussing on engaging with my fans on Instagram.
As a result I'm getting some wonderful fan photos, creative pics and testimonials. Too many to show you here.
Each of these kids is a star. An absolute standout. So many beautiful children sharing their love of books.
Which now makes me want to spend my days on Cheer Chick Charlie Instagram. It's really quite distracting.
Or is it perhaps marketing time well spent?
Either way I'm getting what I focus on. Lots of Instagram engagement. I may not be able to meet all my fans face-to-face but this has got to be the next best thing.
Remember: You get what you focus on.
What are you focussing on this week?
Are you focussing on the things that are important for your positive forward movement?