Tell me - when you're at the supermarket, do you ever sample the merchandise before you buy?
Ever grab a grape?
Nibble a nut?
Ask to sample the salami?
As I wander around the supermarket I notice that there are all different interpretations of shopping etiquette and I see a few practices that may well blur the lines. From lane hogging, to product sampling, to seizing a newly opened lane from the back of the queue.
What are the rules of shopping etiquette?
New research suggests that the majority of women (89%) aren't sure they know the rules. Just over half of Aussie women believe it's against health and safety regulations to open lids and smell products before buying and 50% believe testing a grape is considered stealing by law.
This research was compiled by Herbal Essences who wants to find out how many people "crack the cap" on shampoos and conditioners to smell test before buying.
They of course rely heavily on the smell test given their products are designed to appeal to the senses. According to their spokesperson, Eunice Tan:
"... our scents created by some of the world's best perfumers are core to an entire sensorial experience. Our scents take our customers on an unforgettable journey ..."
Another 2.8 million have witnessed what they deemed to be bad shopping etiquette in the past three months.
Having said all that, it seems that smelling and tasting products is still deemed important. So while people think it's "bad", they're secretly wanting to do it. Over 50% of women are happy to take clothing out of packaging to see if it's the right size, but 41% think breaking open a sealed pack is wrong.
Twenty five percent of women surveyed felt uncomfortable about "cracking the cap" around other people and about 37% were worried others might think they were tampering with the product.
I have to be honest, I'd probably stay clear of a bottle if I'd seen someone else open the lid and stick their nose on it. But then again, I've probably got a huge stick up my butt. Perhaps I need to take life by the horns and whoop it up a bit more when I shop. Grab a grape, nibble a nut and sample the salami. I might even hog the lane a little because life's too short to stay in my lane. Perhaps instead of letting the person with two items go ahead of me in the queue, I'll say "nah, bugger ya". Or not.
Whether or not I go ahead with my own personal challenge, Herbal Essences are wanting to challenge us to feel liberated in the supermarket and "crack the cap" before buying shampoo and conditioner to find the right smell for us. Although they do ask that people "crack the cap responsibly".
What do you think? Would you "crack the cap"?
Do you sample the merchandise before you buy?
Seen any supermarket no-nos lately?
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Win, Win, Win!
In celebration of their "crack the cap" challenge Herbal Essences is partnering with Deep Fried Fruit to give away a SURPRISE PACK valued at around $45.00 to one lucky Deep Fried reader.
To enter simply tell me: (1) would you "crack the cap"and (2) if you could create a sensory shampoo what scent would you give it?
This competition is open to Aussie residents only and ends Friday night 28 October 2016 at midnight. Please leave enough details so that I can track you down if you win. If the winner does not come forward after three days there will be a redraw.
You can enter via blog comment, Deep Fried Facebook, Twitter @DeepFriedFruit #Crackthecap, Instagram @DeepFriedFruit #Crackthecap or email (leanne at leanne shea langdown dot com).
The competition is a combination of skill and randomness with the 10 best answers going into the hat to randomly select the final winner.
I was not paid for this post but I did request a giveaway for my readers.
No shampoo bottles were harmed in the writing of this post. Hopefully no women were harmed in the survey either. As for palm oil and current interest in this issue across the blogosphere, I'm not sure where Herbal Essences stands in that regard. But given I actually thought about that before writing this post means it's clearly now higher on my radar than it was before. Please be sure to do your own research when it comes to buying supermarket products and the impact their manufacture may have on our environment.