Day 1983 - The Cheer Chicks

When things come full circle

The Cheer Chick celebration in Cheerville last night.

I am finding more and more that my Cheer Chick Charlie journey has a habit of coming full circle. It happened a few years back with our foray into the USA and it's happened again this week when gifting the Cheer Chicks.



A quick summary:

• My daughter wanted to be a cheerleader
• We created a cheer squad
• My daughter's dream inspired my Cheer Chick Charlie children's book series
• We wanted to help children get fit, learn to dance and be cheerleaders at home 
• We created the "Cheer Chick" videos as part of the Cheer Chick Charlie brand
• My daughter is now pursing her new dream of being a model
• She is the face of new Aussie handbag label Sash & Belle
• The Cheer Chicks do lots for my brand so I wanted to thank them and their families
• We had a celebration last night where I gave them each a Sash and Belle handbag
• As the face of the brand, my daughter is on the label of each of those handbags.
• One dream leading into another dream and coming back to feed the first dream
• Full circle

Sometimes when you think that something is heading in a different direction you realise you were on the same path all along.  

Full circle.