Day 2332 - Looking at the world from a different lens.

I think it might be time to change my glasses.

One of the first things I do when I'm coaching my clients is help them with perception and perspective.

I challenge them to view their situation from a different angle and help them shift mindset to take on board new information.

I encourage them to see the world from a different lens.




It's a shame I haven't applied that to my business.

I've been bumbling along on this Cheer Chick Charlie venture trying to market my books.  It's worked to a point, but then I hit brick walls.

I am trying desperately to get people to understand what Cheer Chick Charlie is, why I'm doing it, what she's about, where she's headed, why kids need her.

Kids get Charlie.  Charlie's a kid, so they're like-minded.

But to go bigger, adults are the ones I need to sign on.

For almost four years I've been looking at this whole author thing from the BOOK point of view. When in fact I should probably have swapped my glasses for a different set.

Maybe it's not the books I should be selling. Perhaps it's me!

Maybe this whole author thing is actually about the AUTHOR.

(Insert a dropping penny sound or flashing light bulb here.)

Huh.  Who would have thunk it.

So yeah, that is a very long way of saying that sometimes we need to look at the world from a different lens.  Not just when it comes to self awareness and mindset, but also when it comes to business strategies.

So this year I have put on a new set of glasses.

Instead of marketing Charlie, I'm shifting my focus to market myself instead.

A snippet of my new promotional flyer - with focus on the author.

From which lens are you viewing the world?

Could you do with a new set of glasses?

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Don't forget the Lovin' Life Linky goes live every Sunday at 8.30am.  So if you're a blogger be sure to visit Deep Fried Fruit on Sunday and link up the stuff that's been making you smile this week.