Thursday, March 14, 2019

Day 3430 - How a student assignment helped me refocus my business

Thanks Jess! 

As you know I've been flailing of late.  Surviving not thriving.  Which is so unlike me.  I've always had such good focus, especially when it comes to projects and my business.

Poor Cheer Chick Charlie has been suffering over the last 12-18 months, cast to the side as we focused on more important things.  Real things that suck away our creativity.

I've done a lot of naval gazing when it comes to the Charlie brand, and when my distributor went into liquidation and my dream of international domination went with it, I started to second guess my goals.

I'd love to get back to that place where I was writing about stuff like OUT OF STOCK. I wouldn't even mind getting back to conquering the world one bookshop at a time.  More than anything I'd like to get back to signing books in books stores or meeting my fans face-to-face as they line up behind the security rope.

Recently my niece asked if she could interview me for one of her business assignments.  She's studying a Diploma of Business and wanted to use Cheer Chick Charlie as her case study.

She sent me a list of questions and it took me a few weeks to get around to doing it.  Why? Because of the aforementioned "surviving" thing plus there was a part of me that felt like a bit of a fraud given I've let my Charlie business lapse a bit of late.

Anyway, yesterday I finally got around to answering Jess' questions and low and behold, it got my businesses juices flowing.

As I talked about my business activities and answered her questions on which promotional strategies worked best, I started to look at my business with fresh eyes.  The exercise allowed me to get back to basics and asses where my strengths have been in the past.  To compare and analyse which suddenly gave me a strategy to move forward! As plain as the nose on my face, based on my Australian successes I think I've worked out how to get my books into the USA.

Which got me to thinking, how often are our stumbling blocks easily fixed by  a few targeted questions and a simple "strengths and weaknesses" assessment?

So for that I say "Thanks Jess!"

The dog didn't eat my homework.

The homework woke the dog and now we're running off into the sunset together.

This post is part of the Inspiration series I'll be rolling out over the next 18 months as I celebrate 50.

Fabulous, Inspiration, Fitness, Travel, Youthfulness (FIFTY)

Join us for the Lovin' Life Linky.

The Lovin' Life Linky is brought to you by Team Lovin' Life: Deep Fried Fruit, DebbishWrite of the MiddleAnd Anyways  and Lifestyle Fifty  

Inlinkz Link Party


  1. Sometimes it takes someone else's focus on your work for you to see how good it really is. Glad you got a pep boost.

  2. That's fantastic that you figured out a strategy to move forward. Keep your focus.

  3. What a great moment, Leanne. That you could help Jess and in turn her questions helped you to refocus and regroup!

    SSG xxx

  4. It was always there you know but it took a small change like this assignment to 'get it back.' It is a good news update for sure. You have been a woman who contributes to my improved health...and in fact, you are in the photo I have used here for my link up pic! Denyse x

  5. That's fabulous Leanne! Good that doing something for someone else has given you a bit of a kick start and some clarity. Keep being kind to yourself! #TeamLovinLife

  6. So glad your creative juices are flowing again. How lovely that a little kickstart has got you off and running and enthused again x

  7. So glad your mojo is beginning to come out again. I love how yu can get a push from the most unexpected direction.

  8. Glad your mojo has returned! My motivation ebbs and flows all the time, I literally can't keep up lol

    Di from Max The Unicorn

  9. So happy that you got the spark back. Very nice. Thanks for hosting and I hope that you have a wonderful week.

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